Circularity: essential for effectively managing unsold products
Working in MMR involves conducting thorough checks on certified quality, food safety, and aesthetic appearance. Buyers naturally expect fruit and vegetables to meet aesthetic standards in terms of size and appearance, but managing this expectation can be challenging. Therefore, our efforts have always been focused on ensuring that the part of the production, which is completely intact in terms of its organoleptic qualities and fully edible, but may be less commercially appealing when displayed on supermarket counters, is turned from potential waste into a valuable resource. In this perspective, two important “pro bono” activities come into play to ensure the full utilization of our product, including the “ugly but tasty” ones.
